RepositorySpecial Collections Archives (GB 0029)
Ref NoEUL MS 416/PRO/9
Extent2 boxes, 31 magazine files, 19 lever arch files, 17 ring binders, 10 box files, 3 outsize folders, 31 rolled posters, 2 slide boxes, 1 volume, 1 VHS tape, 2 filing cabinet drawers
TitleThe Campaign for Local Distinctiveness
DescriptionCommon Ground coined the idea of Local Distinctiveness to explore the relationship between people and everyday places, and the bonds between nature, identity and place ('Local Distinctiveness: Place, Particularity and Identity', 1993, p. 7). This concept was being developed by Common Ground from as early as 1985, and was a running theme throughout all of the charity's projects. The Campaign for Local Distinctiveness was officially launched on Earth Day, 22 April 1990, with a new leaflet suggesting '15 ways in which we might begin to recognise and reinforce local distinctiveness and resist the march of uniformity'.

The Campaign for Local Distinctiveness was launched by Common Ground in 1990. In the course of the project, Common Ground researched and collected material relating to different aspects of Local Distinctiveness. In addition, Common Ground corresponded with councils, organisations, and individuals to further promote Local Distinctiveness as a basis for new local initiatives, policies and strategies. In 2002, the sub-project 'ABC: Learning to Read Your Locality' grew out of the campaign, which encouraged people to create alphabet guides to Local Distinctiveness in their localities.

Local Distinctiveness was promoted by Common Ground through several events and publications, including: flyers, leaflets and postcards; posters such as 'May Day May Day Nature's Call for Help' (1988) and 'Rules for Local Distinctiveness' (1992), which appeared as full-page adverts in 'The Independent'; a conference on Local Distinctiveness, which took place on 28 September 1993; and a collection of essays from the conference, which were published as a volume entitled 'Local Distinctiveness: Place, Particularity and Identity' (Common Ground, 1993). In 2002, Sue Clifford and Angela King began work on the book 'England in Particular: A celebration of the commonplace, the local, the vernacular and the distinctive', which was published in 2006.

Material in this section of the archive includes general project administration files; material relating to publications; aterial relating to the ABC: Learning to Read Your Locality project; papers relating to conferences, including the Local Distinctiveness conference; papers relating to local authorities and Local Distinctiveness; papers relating to geology and sculptures based on Local Distinctiveness; press clippings and publicity material; research material relating to Local Distinctiveness; and photographic material.

Please note: material relating to another sub-project of the Campaign for Local Distinctiveness entitled 'Gardening, Landscape Design and Local Distinctiveness' can be found in EUL MS 416/PRO/10.
FormatVarious formats
Access StatusOpen
Related MaterialSee also the project files for 'Gardening, Landscape Design and Local Distinctiveness' in EUL MS 416/PRO/10
Access ConditionsPlease note that access to some files is restricted subject to Data Protection legislation. Access may only be provided on a case-by-case basis and upon completion of a Data Protection form.
ArrangementThe files in this section of the archive were originally kept together by Common Ground; however, they have been rearranged into series to reflect the different activities within the project and to provide contextual information for users. The original order within each file has been preserved. Duplicates have been removed and disposed of wherever possible within these files, but three examples of each document have been retained.
Creator_NameCommon Ground; arts and environmental charity (1982-)
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